FinnCham China and Norwegian Business Association China, in collaboration with Nordic Friend and Ocean Engine (Douyin Group's marketing service brand), cordially invite you to an offline visit on the afternoon of May 21st.

ByteDance platforms (including Douyin, Toutiao, etc.) continue to lead and empower business growth across content, e-commerce, and local services in China. In 2025, diverse scenarios such as short videos, livestreaming, articles, and search remain highly potential with commercial opportunities — but how can companies strategically position themselves to seize these traffic dividends, build strong brand awareness, and efficiently capture business leads?

The topic of this event is：

How can the industrial B2B businesses unlock new growth opportunities in 2025?

With a focus on the industrial sector, this event will dive deep into two key areas:

1. Trend Insights

Explore the latest developments across industrial sub-sectors over the past three years (such as smart manufacturing, green technologies, etc.) and uncover how user content interests and decision-making journeys are evolving.

2. Practical Advices

Break down Douyin's "Brand & Performance Integration" methodology — from showcasing brand strengths to designing effective lead conversion paths — and gain actionable content strategies and tools to help your business stay ahead of the growth curve in 2025.

Key Takeaways for Participants:

- Understand the latest updates on ByteDance's traffic ecosystems in 2025.

- Gain insights into emerging trends and user behavior shifts across industrial sectors.

- Access a practical methodology for combining brand building with lead generation to drive real business results.

Date

Wednesday, May 21, 2025

Time

14:30 - 17:00 at Beijing Time

Price

Member Price: RMB 50

Non-member Price: RMB 100

（Event service fee charged by FinnCham China for administration）

Language

Chinese

Venue

Building D, Caohejing Center, Gumei Road 1520, Xuhui District, Shanghai, China

About Ocean Engine & Douyin

Ocean Engine is the Douyin Group's comprehensive commercial digital marketing service platform. It leverages nearly 20 content products including Douyin, Toutiao, Xigua Video, and Tomato Novel to serve ads across a diverse range of media—videos, livestreams, novels, text, and graphics. With its massive resources of high-quality traffic and content and its intelligent and efficient advertising technology, Ocean Engine provides comprehensive online marketing and operations solutions covering ad delivery, content marketing, online conversion, and digital asset management to enterprises and merchants of different sizes in different industries, helping them achieve their marketing and operations goals simply, efficiently, and intelligently.

Douyin is China's leading destination for short-form videos. Over the years, Douyin has evolved beyond short video to become a platform that incorporates livestream, e-commerce, longer-form video, and more. With a passionate and highly active community, Douyin welcomes brands to join the conversation with native, resonating content.

About Nordic Friend

Nordic Friend Agency is a digital-era marketing, communications & advertising agency, specializing in the Chinese market with offices in both the Nordics and China. Nordic Friend combines an international business mentality with Chinese know-how. Our diverse team of media, PR, and branding experts is dedicated to serving a wide array of clients across various sectors, including government, tourism, education, maritime, food, consumer goods, industrial, and more. Our client base spans the entire Nordic region and has expanded in recent years to include clients from other parts of Europe, the Middle East, and Southeast Asia. Our mission is to drive sustainable growth for our clients by leveraging cutting-edge content marketing, communications, and digital sales strategies tailored for the Chinese market. We are firm believers that all marketing efforts and investments should be result-driven and be both efficient and effective.

活动介绍：

作为全网流量领航者，字节系平台（抖音、头条等）在内容、电商及本地生活领域持续赋能企业增长。2025年，短视频、直播、图文、搜索等多元场景仍蕴藏海量商机——企业如何精准布局，借势流量红利建立品牌心智、高效获取商机线索？

活动主题：

【行业沙龙】工业行业如何在2025获得新的生意增长之道

深度聚焦工业行业，活动将围绕两大核心展开：

1. 趋势洞察：解析近三年工业细分领域新变化（如智能制造、绿色技术等），揭秘用户内容兴趣迁移与决策链路升级；

2. 实战指南：拆解抖音营销"品效合一"方法论，从"品牌实力展示"到"商机转化链路设计"，提供可复用的内容策略与工具，助力企业抢占2025增长先机。

参会收获：

- 了解2025字节系流量场景的最新变化。

- 洞悉工业行业细分赛道新趋势与用户行为变化。

- 获取"品牌塑造+商机转化"双效合一的实战方法论。

活动议程：

14:30 - 15:00 签到

15:00 - 15:10 集体合影环节

15:10 - 15:30 字节跳动成长历程与企业文化分享 + 楼宇参观

15:30 - 16:45 会议室入座

15:45 - 16:15 字节系平台生态介绍

16:15 - 17:00 工业行业趋势洞察及营销策略

时间：

2025年5月21日，周三

14:30-17:00 北京时间

活动价格：

会员价：50元

非会员价：100元

（费用由芬兰商会收取用于组织活动）

地址：

上海市徐汇区古美路1520号漕河泾中心D栋1层

特别说明：

1. 应主办方楼宇进入要求，此次活动所有参与人员需在到访前完成访客信息填写报备。报名此活动，代表着您同意我们将您的个人信息（姓名、电话、邮箱）提前发送至主办方系统进行签到二维码生成。签到确认信息将在活动开始前以短信或邮件形式发送给您，届时凭二维码签到入场。

2. 除统一安排的合影时间外，工区内禁止摄影摄像，感谢您的配合。

Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than three business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao Issue

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder).

Please note that FinnCham will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to FinnCham Shanghai taking and using photographs of you as described above. Please contact: fang.sunjie@finnchamsh.org if you don't want to appear in the pictures or any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos require written consent from the FinnCham Shanghai.