Join the largest Marketing & Sales-focused event for Nordic businesses in China!

This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with over 100+ professionals and industry experts. Discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.

Nordic Marketing Day is the annual flagship event for marketing and business leaders of Nordic companies operating in China. Expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations.

This year's topics will include:

• Integrating ESG into marketing and branding strategies in China
• The evolving role of AI in marketing workflows and decision-making
• Tackling real-world challenges in a fast-changing business landscape

Date

May 28 (Wednesday), 2025

Time

13:00-17:00 Main session with keynote speeches & panel discussions

17:00-19:00 Networking and mingle (with food and wines served)

(Registrations start at 12:30)

Agenda

• 12:30 -13:00: Registration and Checking in
• 13:00-13:10: Event Opening and Welcoming Remarks
• 13:10-13:50: Panel Discussion: Using Country Origin in Branding and How Companies Can Leverage
• 13:50-14:20: Keynote Speech: To Win the Heart of Many by Insightful and Value-driven Storytelling by IKEA
• 14:20-15:00: Panel Discussion: ESG x Marketing: Today and Future
• 15:00-15:20: Tea Break
• 15:20-15:50: Keynote Speech: Xiaohongshu: Driving Business Growth with "Seeding"
• 15:50-16:30: Panel Discussion: AI for Marketers, or Replacing Marketers?
• 16:30-17:00: Keynote Speech: Inside China's Consumer Engine: Data, AI, and Retail Reinvention by DELOITTE
• 17:00-19:00 Networking

Speakers

• Joyce Zhu, President, Ingka Centres China
• Jet Chang, VP of Public Affairs, TOMRA
• Sharon Xiao, APAC Sustainability Expertise Leader, Dow
• Christine Chan, Founder, Sequel ESG Communications
• Tom van Dillen, Managing Partner, Greenkern
• Michael Chen, Director of Artificial Intelligence Research Center, DNV
• Emma Hallstrom, Senior Advisor, Innovation Norway
• Ivy Zeng, Regional Manager of Global Business Solution, Xiaohongshu
• Violet Xia, Partner, Deloitte Digital
• Ying Tang, Partner, Deloitte Digital
• Yang Li, Partner and Chief Growth Officer, Custouch
• Bobo Xie, Director of Strategy & Marketing, Peikko APAC
• Etienne Charlier, Partner, DIY AI
• Vivian Tang, Marketing Director, IKEA Shanghai

Moderators

• Malin Hammarén, General Manager, SwedCham China
• Kari Hakala, Executive Director, FinnCham China - Shanghai
• Rixin Jiang, CEO, Nordic Friend

Price

Member: 550 RMB

Non-Member: 850 RMB

(Including finger food and wines in the networking session)

Venue

402, Livat Office Tower D, No. 788 Jinzhong Road, Changning District, Shanghai

上海市长宁区金钟路788号荟聚（Livat) 办公楼 D栋402

(Limited seats, reserve your seats ASAP!)

Language

English

Cancellation Policy：

If you cannot attend an event for which you have registered, please cancel your registration no later than three business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao Issue：

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder).

Please note:

FinnCham will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to FinnCham Shanghai taking and using photographs of you as described above. Please contact: fang.sunjie@finnchamsh.org if you don't want to appear in the pictures or any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos require written consent from the FinnCham Shanghai.