In times of dynamic geopolitics, ever-shorter attention spans, fake news and a complex stakeholder universe, an organization's reputation is more valuable than ever. What reputation is, how to build it and what needs to be done to promote and protect it?

Together with the Swedish Chamber of Commerce in China, the Royal Danish Consulate in Shanghai, DCCC and NBA, we are happy to invite our members to join this seminar to learn more about:

• What is reputation and what makes it so valuable? Why is it so quick to destroy and why does it take so long to build? Short theory and thinking on this topic, and illustration with examples of balanced and controversial reputations.

• Cases in which a corporate reputation has been destroyed, especially in the China context - this discussion will bring in dynamic geopolitics as a dimension that can lead to the need for crisis management. What crises are "home-made?" And how can cultural insensitivities turn into a storm? What are cycles of corporate crises and crisis types?

• Finally, some examples of crisis moments that have turned into opportunities to reinvent reputation will be shared. This discussion will bring in examples in which a reputation has been rebuilt and how that was done.

Kindly notice: The event is free-of-charge and exclusively for our members of FinnCham Shanghai and limited seats available!

Please note that FinnCham Shanghai will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to FinnCham Shanghai taking and using photographs of you as described above. Please contact: fang.sunjie@finnchamsh.org if you don't want to appear in the pictures or any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos require written consent from the FinnCham Shanghai.

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