FinnCham together with EUCCC and other Chambers is delighted to present this online training on Government Affairs together with Yuan Associates. Please note that this training will be conducted in Chinese. You can choose either morning session or afternoon session or both two sessions upon your preference.

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

Course Arrangement:

January 30th, 2024

09:20-11:50 (Beijing Time), Internal Communication of Government Affairs

14:00-16:30 (Beijing Time), External Communication of Government Affairs

课程安排：

2024年1月30日

上午09:20-11:50 (北京时间) , 政府事务的对内沟通

下午14:00-16:30 (北京时间) , 政府事务的对外沟通

09:20-11:50

Internal Communication of Government Affairs

上午场主题 - 政府事务的【对内沟通】

The government affairs (GA) work of enterprises is often compared to "building a rainbow bridge of communication and cooperation between the government and enterprises". In fact, for the GA departments of multi-national companies (MNCs), the "external communication" with Chinese government agencies only accounts for half of their daily work, while the other half of GA work, the "internal communication" within the company, is the basic guarantee and core power to determine the effectiveness of "external communication" work, and the full understanding and cooperation of the enterprises' senior managements and the heads of various business departments is of great significance for promoting the smooth development of GA and giving full play to the value of GA function.

This course takes the actual needs of MNCs' GA work as the background, summarizes and analyzes various GA work structures of MNCs, as well as communication methods for coordinating and cooperating with business work under different circumstances, and on this basis, analyzes the cross-cultural communication scenarios with senior leaders of the MNCs, and describes how to grasp strategic development opportunities.

In terms of content, this course strives to combine theory with practice, aiming to help GA practitioners, relevant executives, and business department leaders to promote mutual understanding and cooperation with more accurate, efficient, and systematic internal communication, so as to further facilitate good communication and cooperation between MNCs and Chinese government agencies on business needs.

企业从事的政府事务工作常常被比喻成"构建政府与企业沟通合作的彩虹桥"。事实上，对跨国企业的政府事务部门而言，与中国政府机构的"外部沟通"只占日常工作的一半，而企业"内部沟通"的这一半，是决定"外部沟通"工作成效的基础保障和核心动力，企业高层管理者和各个业务部门负责人的充分理解配合，对促进政府事务工作的顺利开展、充分发挥政府事务的工作价值，具有非常重要的意义。

本课程以企业的政府事务工作实际需求为背景，总结分析企业内部相关的各种工作结构，以及不同情况下协调、配合业务工作的沟通方法，并在此基础上，分析与企业高层领导的跨文化沟通情景、阐述如何把握战略发展机遇。

本课程在内容上力求理论与实践相结合，旨在帮助政府事务从业者和相关企业管理者、业务部门负责人以更精准、高效、系统化的内部沟通，促进相互之间的理解与配合，来进一步畅通跨国企业与中国政府机构就业务需求展开良好的沟通与合作。

Course Outline:

1. The Significance/ Value of GA to Business Work

• Viewing GA Work from the Perspective of China's Economic Development

• Several "Common Misconceptions"

2. General Structure of GA Function in MNCs

3. GA Work Priorities Identification and Implementation Plan

• Achieve the Work Objectives Together with the Business Departments

• Internal Communication on Key GA Programs and Topics

4. Cross-cultural Upward Communication

课程大纲：

1. 政府事务对业务工作的意义/价值

• 从中国经济发展的角度看政府事务工作

• 几个"常见误区"

2. 政府事务工作的自身架构

3. 政府事务工作重点确定和实施计划

• 与业务部门共同实现工作目标

• 重点政府事务项目与问题的内部沟通

4. 跨文化向上沟通

Who Should Attend?

· Executives of Multi-national Companies: Those who hope to systematically improve their management skills on government affairs by understanding the working structure and internal communication mechanism of government affairs, so as to create a better internal working system for government communication to facilitate the business development of enterprises.

· GA Professionals: Those who hope to continuously strengthen the working skills, comprehensively improve the communication and coordination ability with senior leaders and all departments within the enterprise, and effectively realize the work needs of government affairs through active internal cooperation, so as to realize the business needs of the enterprise.

· Business People: Those who work in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management/ Sustainable Development, etc. with the need/ responsibility to communicate with the government affairs department of enterprise about the business situation and demand, and even directly responsible for communicating with the senior leaders of the enterprise on government related matters, and hope to do a good job in relevant work coordination, cooperation and reporting through systematic learning.

受众群体：

· 跨国公司管理人士：希望通过学习政府事务的工作架构和内部沟通机制，系统性提高对政府事务工作的管理技能，进而为企业的业务发展打造一个更加良好的政府沟通内部工作体系。

· 政府事务专职人士：希望不断加强本职工作技能，全面提升与企业内部各个部门和企业高层管理者的沟通与协调能力，通过积极的内部合作，高效地实现政府事务工作需求、实现企业的业务需求。

· 其他商务人士：从事公关、企业社会责任、法务、工厂运营管理、可持续发展等工作，需要与企业的政府事务部门沟通业务情况和需求，甚至直接负责就政府相关事宜与企业高层管理者沟通，希望通过系统性学习，来做好相关的配合、合作与汇报工作。

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14:00-16:30

External Communication of Government Affairs

下午场主题 - 政府事务的【对外沟通】

The government affairs (GA) work of enterprises is often compared to "building a rainbow bridge of communication and cooperation between the government and enterprises". This course is intended for Government Affairs (GA) practitioners of enterprises to better understand and deal with the relationship between the enterprise and Chinese government, and how to communicate with the government stakeholders and advocate the business interests of enterprise to the government more effectively on this basis. On the one hand, actively promote business development and seize policy opportunities, and on the other hand, provide support for daily operations and possible crisis management. Specifically, this course focuses on how to identify the right stakeholders, provide win-win solutions, and communicate well with the external stakeholders.

企业从事的政府事务工作常常被比喻成"构建政府与企业沟通合作的彩虹桥"，本课程旨在帮助企业的政府事务从业者更好地理解并处理企业与政府之间的关系，以及如何在此基础上更有效地与政府利益相关方沟通，向政府表达企业的利益诉求，一方面积极主动地推动业务发展、把握政策机遇，另一方面做好日常运营的支持，以及可能的危机管理。本课程将特别关注于如何找出正确的利益相关方，提供双赢的解决方案，做好与外部利益相关方的沟通工作。

课程大纲：

1. 企业的政府沟通工作发展历程和重点的变化

2. 了解企业的政府沟通工作对象 — 中国政府的结构

3. 企业的政府沟通活动、接待工作的礼仪和注意事项

4. 企业的政府沟通和利益诉求工作体系

• 通过专业的政府事务工作，为企业发展确定重点沟通对象

• 了解政策监管环境的变化，并对应做好政府沟通工作

• 通过找到"双赢点"来帮助企业达成业务目标

• 政策建言、危机管理、战略发展等重点沟通工作

本课程旨在提高课程参与者的以下技巧：

• 战略思考能力：如何界定并实施有助于达到业务目标的政府关系和政府事务战略。

• 关键部门管理和沟通能力：如何界定正确的关键部门、达成双赢解决方案，并将其表达清楚。

• 建立关系网：如何建立有效的外部利益相关方关系网络并调动资源。

Course Outline:

1. Development Background and Changes in the Focus of Government Communication Work of Enterprises

2.Understand the Working Object of Government Communication – The Structure of the Chinese Government

3. Etiquette and Dos & Don'ts for Government Communication Activities and Visit Receiving Work of Enterprises

4. Government Communication and Advocacy Working System of Enterprises

· Identify Key Communication Targets for the Development of Enterprise Through Professional Government Affairs Work

· Understand the Changes in the Policy and Regulatory Environment, and Carry Out Corresponding Government Communication Work

· Help the Enterprise to Achieve Business Goals by Identifying "Win-Win Points"

· Key Communication Work: Policy Advocacy, Crisis Management, and Strategic Development, Etc.

This course is intended to enhance the following skillsets:

· Strategic thinking: How to define and execute Government Relations & Government Affairs strategies oriented toward business goals.

· Stakeholder management and communication: How to identify the right stakeholders and build win-win solutions and articulate it clearly.

· Networking: How to establish useful external stakeholders' network and mobilize resources.

受众群体：

· 希望对自身工作技能进行系统性提高的，具有1-3年与政府事务相关经验的企业的政府事务专员或经理。

· 需要更好了解如何系统性、有战略性地与政府部门沟通企业主张，从而帮助达成业务目标的人士。

Who Should Attend?

• Government Affairs associates and managers of enterprises with 1 – 3 years of Government Affairs related experience that want to have a systematic improvement of their skillsets.

• People who need to have a better understanding of how to plan for advocacy activities and support business objectives systematically and strategically.

课程讲师：

袁元， 远海鹰咨询合伙人、高级总监

Training Speaker:

Brent Yuan - Partner and Senior Director of Yuan Associates

票务信息：

会员公司：两场培训人民币1980元，单场培训人民币1280元

非会员公司：两场培训人民币2680元，单场培训人民币1580元

Tickets

Member Company: RMB 1,980 for Two Training Sessions, and RMB 1,280 for a Single Training Session

Non-member Company: RMB 2,680 for Two Training Sessions, and RMB 1,580 for a Single Training Session

线上培训地点

会议链接将于培训前一天通过邮件发送给报名学员。

Venue

The meeting link will be confirmed one day before the event。

About YUAN ASSOCIATES PROFILE

Yuan Associates is a premier government relations firm. We are dedicated to facilitating communications and improving cooperation between multinational companies and the Chinese government at all levels. Our government relations work includes:

· Srategy Development

· Dovernment Relations

· Policy Research and Monitoring

· Avocacy

· Corporate Reputation Management

· Sounding Board and Ongoing Consultancy

· Local Capacity Building through Training

· Issue/Crisis Management

· M&A and Greenfield Investment Support

· Trade Issue Consultancy

Our clients are North American and European multinational corporations, industry associations, and governments. Alongside our clients we have done considerable work in several industries, including agriculture, food and beverage, traditional manufacturing, energy and service industries such as IT, communications, e-commerce, gaming, tourism and others. Our clients seek long term relationships with the Chinese government at all levels and business growth in China, where winning strategies demand skillful and refined expertise.

Yuan Associates was founded in February 2004, and we have enjoyed strong growth since. The firm's strength is derived from its people. This diverse team of twenty professionals includes former government officials, former state-owned enterprise executives, Chinese overseas returnees, and colleagues from the United States of America. Together we have over one hundred years of experience in working with the Chinese government, as well as with Chinese industries. We rely on critical insight and a concentrated set of skills to develop strategies for, and counsel on, engagement with key officials and organizations.

Based in the Chinese capital city of Beijing, Yuan Associates is a company based on global vision blended with local action. Our commitment to global values and skills goes beyond our compliance with both Chinese law and international standards such as those found in the US Foreign Corrupt Practices Act (FCPA). We believe that win-win situations only arise out of mutual understanding, and our team strives to create understanding amongst ourselves, our clients, and the governments we work with.

远海鹰咨询简介

远海鹰咨询是一家业内领先的政府事务咨询公司。远海鹰咨询成立于2004年2月，自公司成立以来一直在快速成长。我们致力于为客户提供专业的战略咨询和政府事务服务以促进跨国公司、本土企业和中国各级政府机构之间的沟通与双赢合作。我们为客户与中国政府机构的沟通与合作提供战略咨询。我们的服务基于我们对中国政治、经济和社会环境的深刻洞察以及经过实践检验的专业方法与技巧。我们专注于政府事务咨询，并致力于为客户提供一套量身定制的整合服务。

在过去十多年中，我们为超过一百家客户提供了咨询服务，我们的客户主要是来自北美、欧洲和南美的跨国公司、行业协会及政府与非政府组织。客户分布在农业、食品、饮料、传统制造业、能源行业以及服务行业，如IT、通信、电子商务、博彩游戏以及旅游等。我们大多数的客户都是该行业的全球领先企业。建立与中国政府机构的长期合作关系并在中国市场持续发展是我们每一位客户的目标。专业的政府事务服务是保证他们在中国市场取胜的必要条件。

公司一直视人才为企业成功的关键，我们相信每一位团队成员都能贡献其独特价值。我们团队中的专业顾问来自五湖四海，拥有不同的背景，如：前中国及美国政府官员；国有企业、跨国公司、海外留学人员；以及来自北美的外籍员工。我们多元化、经验丰富的专业团队擅长了解客户以及他们的需求和文化。能够同时从东方和西方的角度观察世界是我们服务客户的特有优势。