Webinar: Reconsidering Digital Marketing During the Coronavirus

The fast-changing marketing landscape in China has always been a challenge for all marketers and international businesses aiming for sustained growth. The recent situation, caused by the Coronavirus is then making things more complicated. Everyone who has business engagement with China is facing challenges and should re-consider a new plan for the months ahead.

The webinar will try to conclude the current situations, and provide possible solutions for both B2B and B2C marketing approaches. It will include the following topics and end with an interactive Q&A session:

• What are the new marketing trends even without the Coronavirus
• What are the crisis and challenges for now
• Channels, messages, audience, conversion… What to consider and how to react during Coronavirus
• Recovery planning and future adjustments

Please notice that there is no registration via this web page. Instructions for registration is found here below.

TIME: Thursday, March 19, 2020, at 16:00 to 17:00

PRICE: Participation Fee for this event is free for Members.

REGISTRATION: Registration is required to confirm a spot in the Webinar. You may register by replying to fbcs@fbcs.fi until Wednesday, March 18, 2020 or as long as there are spots available. Once registered, an email will be sent a few days in advance of the event with instructions how to login to the Webinar.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.