FinnCham Shanghai is pleased to join The China-Italy Chamber of Commerce (CICC) Quality Council (QC) for their webinar series of "Entering China through Digital".

The four-session course is aimed at export managers and digital business developers in the West who are looking to unlock the secrets of the world's biggest consumer market, China.

To enter China in 2022 means to master the use of e-commerce and digital marketing. The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.

PROGRAM OF THE COURSE

• Session one: Intro to China - Why the world's biggest market is also the hardest to understand – June 22nd

• Session two: China Digital Business - How to plan a China entry strategy through digital in 2022 - June 29th

• Session three: E-commerce in China - Platforms, marketplaces, and their peculiarities

• Session four: Marketing in China - Content and influence and how to use it to sell

During session two on June 29th, our speakers will focus on China's digital business by providing insights on how to enter this world.

AGENDA

(Beijing Time)

4:00 - 4:05

Welcome speech by the moderator of the course Andrea Fenn, co-CEO Adiacent China

4:05 - 4:50

China digital business - How to plan a China entry strategy through digital in 2022 with Lapo Tanzj, co-CEO Adiacent China

4:50 - 5:10

Launching a cross-border business in China with Erik Panič, Territory Development Manager for Medex

5:10 - 5:40

China Supply Chain - From Italy to the final consumer with Andrea Coppola, Managing Director Mint Italia

5:40 - 6:00

Q&A Session