Have you ever encountered the following questions when talking and reporting to HQ colleagues and management:

• Why is the growth speed of WeChat official account followers not as fast as our LinkedIn/Facebook?"
• "Is RedNote the same as Instagram?"
• "Why don't Chinese audiences use emails that much so we have to localize the CRM tool?"
• "Why don't you operate a Chinese Newsletter?"
• "What exactly is an ICP registration for the Chinese website, and what if we don't have it?" ……

From the HQ marketing point of view, many things can work globally in 100 markets, but the Chinese market is sometimes the +1 and always requires localization. To receive a better understanding and support from the HQ as well as the management, we must also well communicate and explain why China is different and how things work here.

Join us for an engaging event designed for marketing and sales professionals, decision-makers, and innovators looking to network and learn from each other! This event offers an exclusive opportunity to exchange insights, identify emerging trends, and develop effective strategies to make daily work more efficient.

What to Expect:

1. Peer Insights: Learn from industry peers from various backgrounds
2. Interactive Discussions: Engage in thought-provoking conversations with those facing similar challenges.
3. Actionable Strategies: Walk away with practical tactics tailored to this topic that you can implement.

Panelists to lead the discussion:

• Moderator: Rixin Jiang, CEO of Nordic Friend. Running the agency serving international clients and helping with Chinese marketing work, he has years of experience in explaining the Chinese marketing and digital landscape to non-Chinese clients.
• Panelist: Siye Zhu, Senior Consultant at Nordic Friend. Siye has intense years of experience working for large and small foreign B2B businesses in China, used to serve Johnson Controls, Volvo Construction, Peikko, and Ingersoll Rand.

Date:

March 11 (Tuesday) ,2025

Time:

09:00 AM - 10:30 PM (Beijing time)

Language:

Bilingual/Chinese

Location:

Ocean Tower 29F, No.550 East Yan'an Rd, Huangpu, SHANGHAI

上海市黄浦区延安东路550号海洋大厦29层A会议室

您在与总部或其他区域同事沟通、汇报的时候，是否也会遇到以下类似问题："为什么我们微信公众号粉丝数增长趋势没有领英和其他社交媒体快？""小红书和Instagram一样吗？""为什么中国互联网用户不像其他区域一样重度使用邮件？" "为什么在中国不长期运营中文版的newsletter？" "我们的中文网站必须做ICP备案吗？那到底是什么？"……

从公司总部或管理层的角度，很多营销概念和手段可能在全球100多个市场可以通用，但中国市场总是尤为特殊，无论是法律法规、社交媒体平台还是用户使用习惯、客户管理系统。为了更好与总部同事沟通，我们也要更好地分享和讲解中国市场营销工作的特殊性，从而获得更多的理解与支持。

欢迎加入这场早餐会活动，让我们共同分享和探讨该话题，一起寻找弥合信息不同步的应对方式。

Cancellation Policy：

If you cannot attend an event for which you have registered, please cancel your registration no later than three business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao Issue：

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder).

Please note:

FinnCham will take photographs from the event and might post these on its public webpage and or social media platforms in order to create awareness of its events. By attending this event you consent to FinnCham Shanghai taking and using photographs of you as described above. Please contact: fang.sunjie@finnchamsh.org if you don't want to appear in the pictures or any other inquiries related to this matter. Meanwhile, commercial reprinting of these photos require written consent from the FinnCham Shanghai.