SwissCham Shanghai has invited the members of FBCS to attend a SME Seminar, which is launched by the SME/Industrial Committee of SwissCham Shanghai. During this half-day event, some of the most important topics and challenges that foreign SMEs face in China will be discussed.

1. New Retail Design Trends in the Chinese Market - By Samantha Chalmers, Client Manager for 5 Star Plus Retail Design in Shanghai

5 Star Plus will give a talk about new retail design trends in the Chinese market. Given the growth in online stores, and digital technologies over the past few years, many have wondered how brick and mortar stores will continue to fit into the equation. Various strategies of online to offline retail, digital integration, and onmi-channeling strategies have evolved the way retail stores are designed. Overall, retailers seek to create unique shopping experiences and functionality for consumers through the incorporation of digital technologies from VR and AI, to window displays. Samantha will divulge into these challenges, examining the future growth, online to offline retail strategies, and finally, explain what this means for the future of retail design.

2. WeChat ecosystem and platform - By Ahmet Tombul, Managing Director from Vauman Shanghai

In this seminar the speaker will tap into the WeChat ecosystem and show how companies can create an additional value to their users by designing and developing solutions and mini programs on top of the WeChat platform. We will learn how the WeChat platform works in general and understand what it can provide for companies and organizations. We will see and discuss what type of information are available using the WeChat API (Application Programming Interface) and WeChat payment API, e.g. accessing user data, allowing user to make payments, accessing real-time location, scanning EAN bar codes, etc. We will make a quick journey into the security aspect of a WeChat application and finalize the seminar with real use cases in the B2C and B2B sector and show why these solutions create an additional value for users.

3. HR Management in China: How to hire, motivate, retain and let employees go - By Alexander Vnuk, Consultant in Fiducia Management Consulting

Alexande Vnuk will discuss best practices, case studies and dos and don'ts. More details will follow soon.

4. Free Trade Zone and their preferential policies – Lucky Ding, Swiss Centers China, Trade Specialist

In her presentation, Lucky Ding will navigate through a complex system of the free trade zone (FTZ) policies by introducing 2 trade modes for companies to solve their problems – first capitalizing on FTZ to get foreign currency cargo payment under domestic trade, and second consignment trade in FTZ in the case of uncertain end customers. In addition, she will give an analysis of the advantages and disadvantages of FTZ solution, drawing on SCC experience to help you make a correct decision.

Program:

13:30 - 14:00 Registration

14:00 - 15:30 Presentations

15:30 - 15:45 Coffee break

15:45 - 17:30 Presentations

PRICE: Participation Fee for this event is 250 RMB for Members and 350 RMB for Non-Members.

REGISTRATION: Registration is required to confirm a seat. You may register by replying to fbcs@fbcs.fi until Wednesday, November 21, 2018 or as long as there are seats available. Registration is binding and no-shows will be charged RMB 200 unless cancelled before the end-of-day of the final registration date.

ELIGIBILITY: All of the employees of FBCS member companies can participate at our events with Membership privileges (discounted price, access to member only events). Please do not hesitate to forward this event invitation to your colleagues.