Join FinnCham Shanghai for Nordic Marketing Day 2024– the annual event for marketers and leaders of Nordic companies in China. Come meet leading Nordic and international brands to learn how they leverage their origin in marketing. Get ready for an interactive event panel discussion, Q&A sessions etc. Don't miss out on this unique opportunity to be part of the conversation. Save the date and join us!

Don't miss the Nordic Marketing Day 2024!

The importance and potential of utilizing Nordic heritage in the branding and marketing of Nordic companies in China cannot be overstated. We aim to use Nordic Marketing Day 2024 to focus on this development, examining what has changed and how it compels Nordic companies across B2B and B2C sectors to rethink how they capitalize on their "Nordicness".

This will be relevant for senior CEOs and CMOs, as well as day-to-day marketing staff and professionals. Whether you're looking to enhance your digital marketing capabilities, explore sustainable business practices, or understand the latest consumer behavior patterns, this event promises a wealth of opportunities for personal and professional growth.

Save the date so you do not miss this unique opportunity.

DATE

Wednesday, May 29th, 2024

TIME

13:00-17:00 Main Session

17:00-20:00 Networking

LANGUAGE

English

VENUE

5F, PwC Center, 2 Link Square Shanghai, No.202 Hu Bin Road, Huangpu District

上海市黄浦区湖滨路202号领展企业广场2座普华永道中心5F

AGENDA:

13:00-17:00 Main Session

Shift in Consumer Behaviour

• How Chinese consumers perceive the Nordics & trends in origin marketing, Mark Tanner, China Skinny
• How Nordic brands may need to adapt to a changing consumer landscap, Leon Zhang, PwC
• Facilitator: Anna Lin Yip, DCCC

International Experience & Best Practices (Panel Discussion)

• Jin Zhang, Ponant (FR)
• Windy Lai, Gucci (IT)
• Swenson Su, Accolade Wines (AU)
• Facilitator: Jacob Johansen, PwC

Nordic Companies Marketing in China Survey 2024

• Report Release and Presentation by Rixin Jiang, Nordic Friend

Leveraging Nordic Origin as a Marketing Tool (Panel Discussion)

• Michel Qin Zhao, Volvo Car APAC (SE)
• Ville Pekkola, Valio (FI)
• Alexander Schandorff, Carl Hansen & Son (DK)
• Chloe Zhao, Orkla (NO)
• Facilitator: Jacob Johansen, PwC

17:00-20:00 Networking



Cancellation Policy

If you cannot attend an event for which you have registered, please cancel your registration no later than three business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for the event costs.

Fapiao (VAT Invoice)

Apply fapiao when purchasing a ticket, by inputting the Chinese entity name and tax ID (if the title is wrong, you will be unable to receive the Fapaio). E-Fapiao will be sent to your e-mail within 7 days after completed event (check spam folder). If the fapiao can not be received, please provide an alternative email or contact fang.sunjie@finnchamsh.org