In today's rapidly evolving digital landscape, marketing automation isn't just a luxury—it's a necessity, and sooner or later, it will become an everyday thing for everyone. Yet, implementing marketing automation in China presents unique challenges and opportunities. Gaps also exist when it's needed to localize HQ-appointed MA tools and communicate the special happens in China with HQ colleagues.

This roundtable will delve into the intricacies of China's digital ecosystem for marketing, especially B2B industries, offering insights on how to effectively leverage marketing automation tools to optimize campaigns and results, enhance customer engagement, and drive measurable growth.

What to Expect:

• Peer Insights: Learn from industry peers who have successfully (or maybe wrongly) implemented marketing automation in China.
• Interactive Discussions: Engage in thought-provoking conversations with those facing similar challenges.
• Actionable Strategies: Walk away with practical tactics tailored to the Chinese market that you can implement.

In this FinnCham breakfast roundtable event, let's brainstorm and discuss more about this topic and learn from each other's best practices to find out how to maximise success. Kindly note that this is not a training or lecture style event, we will combine short presentations, panels, and round table discussions that hopes to involve everyone's insights.