Join us for an engaging event designed for marketing and sales professionals, decision-makers, and innovators looking to network and learn from each other!

In today's landscape of intense market competition, rapid technological evolution, and sometimes tighter budgets, marketers face the critical challenge of allocating resources where they can achieve the greatest impact. For many companies, preliminary plans and budgets for 2025 were already finalized at the end of last year. Now, the focus shifts to turning those plans into actionable strategies, ensuring maximum results with the resources available.

This event offers an exclusive platform for exchanging insights, identifying emerging trends, and developing effective strategies to make informed marketing investment decisions. By posing the pivotal question, "How do you spend your budget?", we aim to encourage participants to share their current situations and concerns, while collectively exploring innovative ways to optimize their allocated budgets.

LANGUAGE: Chinese / Bilingual

What to Expect:

• Peer Insights: Learn from industry peers from various backgrounds
• Interactive Discussions: Engage in thought-provoking conversations with those facing similar challenges.
• Actionable Strategies: Walk away with practical tactics tailored to the Chinese market that you can implement.

In this series of FinnCham Marketing & Sales Working Group breakfast roundtable events, let's brainstorm and discuss more about this topic and learn from each other's best practices to maximize success. Kindly note that this is not a training or lecture-style event. We will combine short presentations, panels, and roundtable discussions to hope to involve everyone's insights.

This event is moderated by Rixin Jiang, CEO of Nordic Friend Agency.

在当今市场竞争激烈、各类营销平台与技术快速发展且预算有时较为紧张的大环境背景下，营销部门面临着一项关键挑战，那就是如何将资源分配到能产出符合预期结果的地方。对许多企业来说，2025 年的整体预算在上一年年底已大致敲定。现在，是时候考虑一下如何将这些计划转化为可付诸实践的行动，以确保利用现有资源实现最佳效果。

本次活动提供了一个互动机会，供大家互相交流情况、洞察新兴趋势并制定有效的行动策略，以便为今年的后续工作做出明智的营销决策。我们通过提出 "如何支配预算？" 这一问题，引导大家分享各自的现状、计划甚至顾虑，同时也共同探索创新方法来优化已分配的预算，讨论预算的合理支配方式。

在该系列的芬兰商会市场营销与销售工作组早餐圆桌活动中，将围绕营销、销售、品牌、广告领域的热点与痛点话题展开头脑风暴，进行互动讨论，相互学习最佳实践经验。请注意，这并非一场培训或讲座式的活动，而是需要参与的每一位进行发言分享。我们将结合简短的发言分享、小组讨论以及圆桌会议的形式，希望能汇聚每个人的见解和力量。